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A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Article
Article
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Richard L. Oliver · Journal of Marketing Research · 1980
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from ...
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Material complementario disponibleEl enlace apunta a material asociado, anexos, tablas, datos o página complementaria. No se marca como libro/texto completo.
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Measuring Service Quality: A Reexamination and Extension
Article
Article
Measuring Service Quality: A Reexamination and Extension
J. Joseph Cronin; Steven A. Taylor · Journal of Marketing · 1992
The authors investigate the conceptualization and measurement of service quality and the relationships between service quality, consumer satisfaction, and purchase intentions. A literature review suggests that the curren...
Idioma English
Página del recurso disponiblePágina de referencia del recurso. El texto completo no está confirmado automáticamente.
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Trust and TAM in Online Shopping: An Integrated Model1
Article
Article
Trust and TAM in Online Shopping: An Integrated Model1
David Gefen; Elena Karahanna; Straub · MIS Quarterly · 2003
A separate and distinct interaction with both the actual e-vendor and with its IT Web site interface is at the heart of online shopping. Previous research has established, accordingly, that online purchase intentions are...
Idioma English
Página del recurso disponiblePágina de referencia del recurso. El texto completo no está confirmado automáticamente.
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