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The primary concern of this book is to help guide Masters students seeking insight into consumer behaviour. It is an educational tool devised for those participating in advanced marketing classes that makes use of empath...

This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and...

This paper aims to predict consumer acceptance of e-commerce by proposing a set of key drivers for engaging consumers in on-line transactions. The primary constructs for capturing consumer acceptance of e-commerce are in...

Materie / parole chiave: consumer behavior, consumer research, consumer psychology, customer behavior, collaborative consumption; Social Sciences: Commerce: Business: Marketing. Distribution of products

Esta segunda edi°cò do livro O Contrato de Adesò Como Instrumento Regulatório nas Rela°cões Consumeristas e Empresariais tem como objetivo aproximar o leitor ao estudo do contrato de adesò e sua regula°cò à luz...

Materie / parole chiave: Ciencias Sociales; General

A growth model for the timing of initial purchase of new products is developed and tested empirically against data for eleven consumer durables. The basic assumption of the model is that the timing of a consumer's initia...

Through Web-based consumer opinion platforms (e.g., epinions.com), the Internet enables customers to share their opinions on, and experiences with, goods and services with a multitude of other consumers; that is, to enga...

This paper argues for the recognition of important experiential aspects of consumption. Specifically, a general framework is constructed to represent typical consumer behavior variables. Based on this paradigm, the preva...

Materie / parole chiave: consumer empowerment, marketing, finance, management, business, consumer behaviour; Social Sciences: The family. Marriage. Woman; Social Sciences: Commerce: Business: Marketing. Distribution of products

Materie / parole chiave: consumer economics, banking and finance, management, marketing, consumer law, wellbeing; Technology: Home economics

Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or...

The effective enforcement of energy transition is one of the keys to the successful fight to climate change. The interplay between the sustainable UN Agenda 2030 goals is a new interesting ground for the development of i...

Objetivor Diseñar un instrumento recolector de datos, que perrnitiese determinar la actitud hacia el consumo de servicios de salud en función del grado de implicación y conocimiento de los consumidores, y posteriormen...

Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer ...

Abstract Our possessions are a major contributor to and reflection of our identities. A variety of evidence is presented supporting this simple and compelling premise. Related streams of research are identified and drawn...

The authors investigate the conceptualization and measurement of service quality and the relationships between service quality, consumer satisfaction, and purchase intentions. A literature review suggests that the curren...

The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the mar...

Materie / parole chiave: Consumer protection; Law and legislation; Colombia; Comparative law; Electronic books

Materie / parole chiave: Consumer protection

Materie / parole chiave: Consumer education; Latin America; Economics; Study and teaching; Electronic books

Materie / parole chiave: Consumer education; Colombia; Consumer behavior; Consumption (Economics)

Materie / parole chiave: Consumer behavior; Trademarks; Social marketing; Communication in organizations; Consumption (Economics); Social aspects; Electronic books

Materie / parole chiave: Consumer protection; Law and legislation; Spain; Electronic books