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Materias / palabras clave: consumer behavior, consumer research, consumer psychology, customer behavior, collaborative consumption; Social Sciences: Commerce: Business: Marketing. Distribution of products

Esta segunda edi°cò do livro O Contrato de Adesò Como Instrumento Regulatório nas Rela°cões Consumeristas e Empresariais tem como objetivo aproximar o leitor ao estudo do contrato de adesò e sua regula°cò à luz...

Materias / palabras clave: Protección del consumidor; Consumer protection

Materias / palabras clave: Consumer protection; Law and legislation; Spain; Public administration; Defensa de los consumidores; Derecho y legislación; España; Administración pública

Materias / palabras clave: consumer empowerment, marketing, finance, management, business, consumer behaviour; Social Sciences: The family. Marriage. Woman; Social Sciences: Commerce: Business: Marketing. Distribution of products

Materias / palabras clave: consumer economics, banking and finance, management, marketing, consumer law, wellbeing; Technology: Home economics

Abstract Our possessions are a major contributor to and reflection of our identities. A variety of evidence is presented supporting this simple and compelling premise. Related streams of research are identified and drawn...

A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...

The authors investigate the conceptualization and measurement of service quality and the relationships between service quality, consumer satisfaction, and purchase intentions. A literature review suggests that the curren...

The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the mar...