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This paper presents a critique of expected utility theory as a descriptive model of decision making under risk, and develops an alternative model, called prospect theory. Choices among risky prospects exhibit several per...

A groundbreaking discussion of how we can apply the new science of to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free Every day, we make decisions on topics ...

Materias / palabras clave: decision analytics, data-driven decision making, predictive modeling, prescriptive analytics, decision science, optimization; Social Sciences: Commerce: Business: Business mathematics. Commercial arithmetic. Including ta...