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In this final installment of the paper we consider the case where the signals or the messages or both are continuously variable, in contrast with the discrete nature assumed until now. To a considerable extent the contin...

This chapter presents a theoretical and methodological approach to the study of communication and its effects through the diffusion of innovation from a communication approach. It demonstrates through the history of diff...

List of Boxes List of Tables and Figures Foreword Acknowledgments 1. Defining Content Analysis Is Content Analysis Easy? Is It Something That Anyone Can Do? A Six-Part Definition of Content Analysis 2. Milestones in the ...