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PurposeThis article examines the impact of banks’ corporate social responsibility communication through social media (CSR-S), electronic word of mouth (eWOM), and brand reputation on consumer behavior during the COVID-...

Organizational Citizenship Behavior (OCB) adalah perilaku individu yang bebas dan tidak secara langsung dengan sistem reward dan bertujuan untuk meningkatkan fungsi organisasi secara efektif. Kualitas kehidupan kerja ada...

This study investigates how functional and psychological barriers influence Vietnamese consumers' attitudes toward metaverse marketing, with a specific focus on luxury brand preference. The research draws on two theories...

Indonesia has become one of the largest online transportation markets, with Grab facing increasingly intense competition from platforms such as Gojek and Maxim. Along with the rapid growth of service usage, customer comp...

This study examines the determinants of repurchase intention in Gojek’s digital service environment by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), with Customer Relations...

Abstract Introduction Female sex workers (FSWs) experience heightened vulnerability to HIV and other health harms, and cross-border FSWs face additional challenges due to language issues, higher mobility, and weaker nego...

Consumer behavior and factors affecting their buying behavior is one of the important issues in marketing and sales that many factors affect this process. Using celebrities as endorsers and their presence in advertisemen...

ABSTRACT With the objective of identifying the concerns, attitudes, and opinions of meat buyers and their relationship with their choice of place of purchase (supermarkets, free fair, or butchers), 381 consumers in the c...

Electric vehicles are currently being predicted to become a potential solution towards the air pollution crisis occurring in major cities, such as Bandung. This study investigates factors that influence people’s intent...

Abstract Camel milk plays a critical role in the diet of peoples belongs to the semi-arid and arid regions. Since prehistoric times, camel milk marketing was limited due to lacking the processing facilities in the camel-...

Markets is a social system supplying society’s material needs. In today’s scenario in India, because of fast socio-cultural changes, audiences have high exposures, information and knowledge about trends, availabiliti...

In everyday life people cannot be separated from the Internet. One of the most widely viewed aspects of Internet use is the online sales site used to sell and buy everything from small to large items. E-commerce is an el...

Inventory availability is a critical factor for companies to maintain operational continuity and customer satisfaction. However, many organizations still face challenges in forecasting demand, particularly when sales pat...

An approach to the management of customer flows is considered, which takes into account the uniformity of the daily intensity as an efficiency criterion. An intensity model is proposed to assess the degree of uniformity....

BackgroundDigital health and connected technologies may support better health outcomes among older adults, including those with multiple chronic conditions or low engagement in health behaviors. However, initial experien...

Dynamic pricing is an important strategy in the highly competitive e-commerce industry, including on global platforms like Shopee. This strategy enables real-time adjustment of product prices based on changes in market d...

This study is motivated by the rapid growth of the thrifting (used clothing) industry in Indonesia, which has intensified competition among retailers. In such a competitive environment, businesses are required to create ...

Small grocery stores in Buenos Aires face ongoing challenges in managing inventory and meeting customer demand, particularly when preferred products are unavailable. This research, a collaboration between ITBA and MIT LI...

Small businesses in Argentina, such as kiosks and microenterprises, often face challenges in managing inventory and responding to shifting customer preferences especially when certain products are unavailable. This study...

This study aims to examine how changes in Generation Z preferences and product quality affect customer loyalty at Western Foods in Mataram City. Understanding the requirements and preferences of Generation Z is crucial f...

Does customer service - good or bad - really matter? Customer surveys from Ryanair and Southwest Airline passengers were examined to determine their perceptions regarding customer service for the period of 2012-2013. Sou...

This study examines the preferences and influences on the decisions of Croatian customers when purchasing food supplements. A survey of 312 customers of food supplements in Croatia found that distribution channels and ph...

This study examines how specific antecedents of social media influencers (SMIs) and artificial intelligence (AI) chatbots bolster customer engagement, which subsequently shapes online shopping intention within emerging d...

Experiential marketing has emerged as a critical paradigm shift, redefining value creation in the tourism industry from functional transactions to immersive emotional engagements. This study explores this transition by e...