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The article is devoted to the content transformation of the concept of competitiveness of higher education institutions in the context of digitalization and the search for conceptual foundations for its systematization. ...

The study aims to justify the theoretical and methodological foundations and to develop an infological model for improving monetary levers and incentives to enhance the competitiveness of business entities in Ukraine. We...

The article investigates the theoretical foundations and practical aspects of personnel potential development in agricultural enterprises under the current conditions of martial law, globalization challenges, demographic...

The crisis, exacerbated by the Russian Federation's military aggression in Ukraine, is increasing the losses of domestic enterprises and forcing them to seek new approaches to organizing their activities. As the experien...

In this article, we examine the role of financial assets as a key instrument for improving enterprise management efficiency, with a particular focus on marketing activities under the conditions of globalization, digital ...

Today, the economies of countries around the world are developing under the growing influence of scientific and technological progress. Technical and technological achievements are becoming the basis for economic breakth...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

The study investigates the Return on Investment (ROI) of Continuous Education (CE) initiatives in business organizations situated in the country of Georgia, focusing on their financial and non-financial impacts. Through ...

In the contemporary landscape of global economic development, branding has evolved into one of the most critical strategic tools for ensuring long-term competitiveness. A brand no longer serves merely as a symbolic ident...

The article explores the conceptual foundations and strategic dimensions of logistics service management in the context of modern supply chain systems. Logistics service is viewed as a complex and dynamic system that int...