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in particular, the consequences of customer relationship orientation and the use of CRM technologies as a support for analysis, data integration and access to business performance. Customer Relationship Management (CRM) ...

In this article, we examine the role of financial assets as a key instrument for improving enterprise management efficiency, with a particular focus on marketing activities under the conditions of globalization, digital ...

The article explores the conceptual foundations and strategic dimensions of logistics service management in the context of modern supply chain systems. Logistics service is viewed as a complex and dynamic system that int...