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The effects of Micro-Celebrity Endorsements (MCE) and three multidimensional Care Motivations [World Care (WC), Self Care (SC), and Ecological Welfare (EW)] on Attitude Towards Sustainable Consumption (ATSC) and Purchase...

In the contemporary landscape of global economic development, branding has evolved into one of the most critical strategic tools for ensuring long-term competitiveness. A brand no longer serves merely as a symbolic ident...

Dynamic pricing is an important strategy in the highly competitive e-commerce industry, including on global platforms like Shopee. This strategy enables real-time adjustment of product prices based on changes in market d...

This study aims to analyze the influence of price and lifestyle on purchasing decisions of imitation products in Malang City. The method used is a quantitative descriptive approach to describe the existing phenomenon. Th...

The increasing role of health and quality of life factors in shaping modern socio-economic development models, along with the transformation of consumer behavior, contributes to the growing scale of the wellness economy....

INTRODUCTION. The interpretation of visual and linguistic codes, legal and ethical security, the application of technologies such as artificial intelligence, and the need to develop regulatory standards to prevent confli...

Abstract Camel milk plays a critical role in the diet of peoples belongs to the semi-arid and arid regions. Since prehistoric times, camel milk marketing was limited due to lacking the processing facilities in the camel-...

Adults with Autism Spectrum Disorders (ASD) may face challenges in employment settings due to difficulties in social functioning. Bespoke employment interventions aim to make it easier for adults with ASD to secure and m...

The sustainable utilization of post-consumer waste glass in concrete has emerged as a promising approach to reduce cement consumption, mitigate landfill disposal, and enhance material performance. However, most previous ...

“Buy Now, Pay Later” (BNPL) has reshaped consumer spending behaviors, with Malaysia experiencing a significant surge in adoption and usage. BNPL is widely used by Gen-Z and millennials as a form of payment, leading t...

Transformation of grape must into wine is a process that may vary according to the consumers' requirements. Application of cold soak prior to alcoholic fermentation is a common practice in cellars in order to enhance fla...

Marketing via social media has fast communication and diverse consumers. The research applies the Pleasure-Arousal Dominance (PAD) Model to show the influence of pleasure to explain the influence of stimulation on a pers...

This study investigates factors influencing urban Indian consumers’ electric motorcycle purchase intentions amid growing sustainable transportation demands. Building on the Technology Acceptance Model (TAM), the resear...

This study investigates how functional and psychological barriers influence Vietnamese consumers' attitudes toward metaverse marketing, with a specific focus on luxury brand preference. The research draws on two theories...

IntroductionThis study investigates the cognitive judgment justification mechanism underlying consumer purchase intention formation in AI-based information environments, particularly within the experience-good context of...

Poly- and perfluoroalkyl substances (PFASs) are persistent environmental pollutants widely used in industrial applications due to their thermal stability and chemical resistance. However, their persistence in the environ...

ObjectiveTo understand the knowledge， attitude and practice （KAP） of residents in the Beijing-Tianjin-Hebei region about Food-medicine substances （FMS）， in order to provide a basis for improving the related p...

Abstract BackgroundMedlinePlus, developed by the National Library of Medicine (NLM) in the United States, is one of the most widely used, authoritative, consumer-grade health information resources on the web....

Social media platforms are increasingly becoming resources for mental health advice and validation. This might contribute to awareness-raising and promoting healthy behaviors, but it also raises concerns due to prolifera...

Purpose – This paper aims to extend current understanding concerning the cross-modal correspondences between sounds and tastes by introducing new research tools and experimental data to study associations and their re...

Even with the relentless introduction of digital marketing tools, e-commerce platforms are facing a noticeable plateau, evidenced by falling conversion rates and waning consumer enthusiasm. Lazada, a dominant market play...

The article is devoted to the study of the concept of "Slow Food" as one of the effective tools for preserving gastronomic heritage and implementing the principles of sustainable development in the context of globalizati...

Abstract Background No studies have examined how price increases on unhealthy drinks in university vending machines impact customer purchasing or vendor financial implications. Vending machines often display prices only ...

With the shift towards a more sustainable energy system, the need for a better understanding of the behavior development over time of consumers and prosumers arises. Despite the growing penetration of smart meter infrast...