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In the context of accelerated technological development, education systems are increasingly influenced by digital transformation and data-driven innovations. Among these, artificial intelligence has emerged as a strate...

The next-generation network technology is an intelligent information technology with the characteristics of collaborative perception, ubiquitous communication, and computer assistance. It is highly related to the industr...

Digital transformation has brought significant changes to the fields of health and education, with artificial intelligence (AI) technologies emerging as one of the most prominent components of this shift. Generative AI t...

ABSTRACT Background Artificial intelligence (AI) has catalyzed profound shifts in public health education, compelling institutions to explore innovative methods to prepare a digitally competent and resilient workforce. A...

The growing popularity of social media has transformed corporate Facebook pages into key platforms for public customer–brand communication, organically blending promotional content with open service discourse. This stu...

This article presents a comprehensive study of the current state, requirements, and development prospects of the data analyst and data scientist professions in the context of digital economic transformation and dynamic c...

The purpose of this study was to establish the role of public audit in ensuring transparency and accountability in corporate governance under varying institutional systems. The analysis encompassed six companies from Aus...

In recent decades, the Internet has become an essential component of modern life, transforming the way we communicate, learn, and go about our daily activities. In a dynamic and ever-changing world, access to online ...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

The article analyzes the theoretical foundations and practical aspects of implementing artificial intelligence (AI) technologies in educational and scientific space. Based on a systematic analysis of international resear...

IntroductionThis study examines how decentralized social media platforms are reshaping participatory communication and platform governance in contemporary digital environments. Drawing on a socio-technical perspective, t...

This article emphasizes the critical importance of public administration effectiveness during a full-scale war, highlighting the capacity of government to respond efficiently to security challenges, maintain public order...

Social media has revolutionised communication, enabling communities to report on their issues in their own way. Thus, social movements all over the world have mobilised the power of social media, as these platforms grant...

INTRODUCTION. In the modern media space, the auditory channel is increasingly being replaced by the visual-text channel, and the kinesthetic component is being reduced. This changes the addressee’s cognitive and commun...

Activity on social platforms is vital for athletes/athletes/sports clubs to spread their message. It's a great approach to get in touch with fans personally, inform them about new products or services, and humanize the...

The article explores the strategic role of accounting and financial support within modern enterprise decision-making systems. It examines how accounting has evolved from a transactional function into a core analytical an...

In conditions of rapid change, the strategic stability of agricultural enterprises and the ability to innovate are key factors in ensuring regional economic stability and food security. The purpose of the article is to s...

INTRODUCTION. The modern advertising discourse of social networks is developing in conditions of information saturation, media stress and a decrease in the criticality of audience perception. The growth of advertising bu...

Background: The rapid expansion of digital platforms has given rise to new linguistic practices, including algospeak, a creative strategy used by users to circumvent algorithmic moderation. Purpose: This study examine...

This research work is entitled “Conscience and linguistic practices on social networks. From quest for identity to the challenge of reappropriation in the African context. A survey on a Cameroonian digital platform”....

Experiential marketing has emerged as a critical paradigm shift, redefining value creation in the tourism industry from functional transactions to immersive emotional engagements. This study explores this transition by e...

Abstract Background Mozambique bears a high HIV burden, with low testing uptake among young women. This study analyzes socio-demographic and behavioral factors influencing HIV testing among women aged 15–49, using data...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

Javanese pop music holds significant potential to enter the global market; however, comprehensive marketing strategies for this genre remain underexplored in academic literature. The main issue addressed in this study is...