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Replacing single use plastic packaging with repeatedly refilled reusable containers is a ‘refill on the go’ business model that can contribute to circular economy objectives. Despite potential to enable sustainable c...

“Buy Now, Pay Later” (BNPL) has reshaped consumer spending behaviors, with Malaysia experiencing a significant surge in adoption and usage. BNPL is widely used by Gen-Z and millennials as a form of payment, leading t...

The fashion industry faces urgent challenges related to overconsumption, material waste, and consumer detachment from garment lifecycles. While circular economy (CE) principles offer a promising alternative, strategies t...

Este escrito contiene el desarrollo de temáticas como los contratos de condiciones generales, en los cuales se incorpora la figura de la cláusula de permanencia mínima, se hace referencia en forma específica a los co...

It was the goal of this research to examine the dynamics of Croatian transformation to market orientation and test whether the market orientation model changes with time as the business environment changes. Based on the ...

This study investigates factors influencing urban Indian consumers’ electric motorcycle purchase intentions amid growing sustainable transportation demands. Building on the Technology Acceptance Model (TAM), the resear...

The portfolio optimization problem is a mathematical and financial decision-making method that aims to achieve an optimal trade-off between financial risk and return. This paper presents the first application of the nove...

This study investigates the impact of gamification strategies on customer churn reduction in entrepreneurial retail firms, focusing on Millennial consumers in Malaysia’s Klang Valley. Customer churn threatens profitabi...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

With the increasing decline of basic supply networks, both the organization of grocery shopping and perceptions of accessibility have shifted. In light of the many factors that shape shopping behaviours, preferences, and...

Abstract Restructured meat (RM) products are gaining importance as an essential component of the meat industry due to consumers’ interest in health benefits. RM products imply the binding or holding of meat, meat by-pr...

Natural wines have garnered increasing attention from health-conscious and environmentally aware consumers, thereby carving out a distinct niche within the broader wine market. This study adopts the Contingent Valuation ...

We examine the impact of political orientation on fiscal regulation and product differentiation within a spatial duopoly. Using a modelling approach a la Hotelling, we explore how the regulator’s political stance -whet...

The aim of this paper is to test the impacts of oil price increases on monetary policy implementation in the largest oil importers. For that purpose, we estimate structural vector error correction (SVEC) models to sh...

Abstract Flavor and taste are critical factors influencing consumer attraction for meat, shaping preferences and commercial demand. This review examines conventional and novel approaches to flavor and taste creation in t...

This study aims to analyze the influence of price and lifestyle on purchasing decisions of imitation products in Malang City. The method used is a quantitative descriptive approach to describe the existing phenomenon. Th...

Even with the relentless introduction of digital marketing tools, e-commerce platforms are facing a noticeable plateau, evidenced by falling conversion rates and waning consumer enthusiasm. Lazada, a dominant market play...

This study examines the role of influencers in digital marketing, focusing on Generation Z, who are highly responsive to social media content and trust-based interactions. Dr. Tirta, a credible doctor and sports figure, ...

This paper investigates personal motives and their role in predicting the purchase of sustainable products. Five types of personal motives were identified and tested by applying structural equation modelling. The present...

From a psychological perspective, human behaviour reflects underlying thoughts and decision-making patterns, for example, consumer behaviour may correlate with the purchase decisions. In the fast-evolving e-commerce indu...

This paper considers a general equilibrium model of an economy in which some firms may exhibit various types of non-convexities in production, there are external effects among agents and the commodity space is infinite d...

Fil: Ibarra, Claudio Martín. Universidad Nacional de Quilmes; Argentina. El cartonerismo en la Ciudad Autónoma de Buenos Aires (CABA) se visibilizó a partir de la crisis de coyuntura que atravesó la sociedad argentin...

En este artículo desarrollamos un modelo condicional parsimonioso del gasto de consumo en la Argentina para el período 1977-1990. Nuestro conjunto de información contiene, además del gasto de consumo, el ingreso y la...

"Este trabajo pretende capturar la voz del consumidor dentro del mercado de celulares "smartphone" de Estados Unidos. Su objeto de estudio es el Droid Incredible, un producto de HTC. Por otro lado, se comparará el rendi...