Building brand resonance to enhance the performance of sustainable food and beverage small and medium enterprises
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DOAJ
Orientation: Brand awareness (BAW) and brand association (BASS) are important aspects in driving brand resonance (BR) to improve loyalty.
Research purpose: This study examines how BR fosters customer loyalty (CL) among...
LCC TENDOk1hbmFnZW1lbnQuIEluZHVzdHJpYWwgbWFuYWdlbWVudA~~; LCC:BusinessIdioma eng
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