Influence leads intention: How micro-celebrity endorsements and care motivations drive sustainable consumption
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DOAJ
The effects of Micro-Celebrity Endorsements (MCE) and three multidimensional Care Motivations [World Care (WC), Self Care (SC), and Ecological Welfare (EW)] on Attitude Towards Sustainable Consumption (ATSC) and Purchase...
LCC TENDOkVudmlyb25tZW50YWwgZWZmZWN0cyBvZiBpbmR1c3RyaWVzIGFuZCBwbGFudHM~; LCC:Economic growth, development, planningIdioma eng
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