From product to Person: A cross-national study on packaging personality and consumer stereotypes
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Product packaging is a critical tool influencing consumer perceptions. This study examines how the perceived personality of disruptive products like canned wine links to social stereotypes of their drinkers. Surveying 13...
LCC TENDOkVudmlyb25tZW50YWwgZWZmZWN0cyBvZiBpbmR1c3RyaWVzIGFuZCBwbGFudHM~; LCC:Economic growth, development, planningIdioma eng
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