Banking with purpose: the impact of CSR-S on customer behavior during the COVID-19
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DOAJ
PurposeThis article examines the impact of banks’ corporate social responsibility communication through social media (CSR-S), electronic word of mouth (eWOM), and brand reputation on consumer behavior during the COVID-...
LCC LCC:Business; TENDOkZpbmFuY2U~Idioma eng
Acceso abiertoRuta libre sin proxy. Acceso recomendado cuando no hay suscripción activa.
Open Access