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Data analytics is the essential component in deriving insights from data obtained from multiple sources. It represents the technology, methods and techniques used to obtain insights from massive datasets. As data increas...

The rapid proliferation of digital devices has generated vast amounts of data, presenting significant challenges in collection, processing, and analysis that traditional systems struggle to overcome. This study investiga...

Organizations have become highly reliant on a range of data sources that span structured, semi-structured, and unstructured data types. These repositories allow large-scale storage for faster ingestion and analytics but ...

Floods are one of the most frequent and damaging natural hazards in Malaysia, especially in low-lying places, such as Batu Pahat and Johor. National flood monitoring systems, such as InfoBanjir and Malaysian Meteorologic...

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI ...

From a psychological perspective, human behaviour reflects underlying thoughts and decision-making patterns, for example, consumer behaviour may correlate with the purchase decisions. In the fast-evolving e-commerce indu...

This study provides a quantitative framework for wellbeing outcome prediction through intentional cognitive pattern alteration. We demonstrated 81.67% accurate prediction of wellbeing states, in a three-level classificat...

The Theory of Planned Behavior (TPB) is a widely applied theoretical framework for predicting individual intentions and behaviors. However, its application in the knowledge payment domain remains limited. Existing studie...

More flexible and cooperative decision-making processes are required as a result of society's digital transformation. The role of augmented intelligence, that is the synergistic fusion of artificial intelligence and huma...

The field of artificial intelligence (AI), machine learning and intelligent automation has become pervasive in our modern digital world. It extends from business and public services to environmental management and even i...