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The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

In the contemporary landscape of global economic development, branding has evolved into one of the most critical strategic tools for ensuring long-term competitiveness. A brand no longer serves merely as a symbolic ident...

In recent years, consumers have widely utilised social media to be particularly involved with interested brands via online platforms, share their opinions, and easily explore brand-related information. Hence, this study ...

ABSTRACT This study aimed to characterize water, electrolyte and acid-base imbalances and evaluate traditional and quantitative approaches in dogs with renal azotemia. We evaluated 34 dogs with clinical and laboratory di...

Used cellphones are cellular telecommunications devices that have been previously used by other people and resold. Not a few people prefer to buy used cellphones rather than new cellphones. This research aims to analyze ...

This study aims to analyze the development strategy of the palm sugar home industry owned by Mrs. Atik in Bandar Lama Village, Kualuh Selatan Subdistrict, Labuhanbatu Utara Regency, using the SWOT approach and the Islami...

En la Patagonia argentina, el orden Trichoptera presenta una alta diversidad y distribución, noobstante, aún se presentan importantes vacíos de conocimiento. Los tricópteros son clave en elmonitoreo ecológico de amb...

In this article, we examine the role of financial assets as a key instrument for improving enterprise management efficiency, with a particular focus on marketing activities under the conditions of globalization, digital ...