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Understanding how consumers behave in e-commerce is essential for businesses, especially in today’s digital world where people rely heavily on online shopping platforms. A key part of this understanding comes from sent...

BackgroundAI anchors are increasingly deployed in live-streaming commerce, raising the question of whether they can substitute for human anchors. Prior studies have documented differences in consumer responses to these a...

Generative Artificial Intelligence (GAI) is changing what can be done with Recommender Systems (RS) in e-commerce by allowing much more interactive, situationally aware, and highly tailored experiences for users. The pur...

The rapid growth of e-commerce has led to product overload, which has resulted in personalized product discovery becoming a crucial problem for consumers. Classic recommender systems (RS), which rely heavily on content-b...

Este texto apresenta algumas hipóteses e idéias sobre o comércio de abastecimento da cidade de São Paulo, entre os anos 1765-1822, através de dados quantitativos e qualitativos levantados em dois conjuntos documenta...

This study aims to synthesize the development and impact of risk dimensions in the field of E-Commerce. A total of 668 articles were collected from the Scopus database. Through bibliometric analysis with the support of V...

Data statistik kegiatan perdagangan secara elektronik (e-commerce) menunjukkan peningkatan tiap tahunnya. Hal ini seiring dengan perkembangan teknologi informasi dan komunikasi serta semakin baiknya jaringan infrastruktu...

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI ...

Recommender systems have existed for decades, shaping how people consume digital content, receive information, and engage in day-to-day activities, among others. Undoubtably, recommender systems also play a crucial role ...

The rapid growth of e-commerce provides unprecedented convenience but also generates environmental costs, including carbon emissions, plastic packaging, and reverse logistics waste. Understanding green consumer behavior ...

From a psychological perspective, human behaviour reflects underlying thoughts and decision-making patterns, for example, consumer behaviour may correlate with the purchase decisions. In the fast-evolving e-commerce indu...

This study proposes and validates a conceptual framework using a sign language (SL) chatbot in the e-commerce domain to improve accessibility. Currently, the use of SL is a less-explored area in online platforms. It is d...

E-commerce companies face fierce competition. For e-commerce companies to succeed, they must keep and attract customers by offering them the best affordable services. Taking appropriate and timely actions to keep custome...

This study aims to analyze the development of Micro, Small, and Medium Enterprises (MSMEs) through e-commerce in the context of maqasid syariah, with a case study in the city of Medan. The study employs a qualitative met...

Pengaturan mekanisme pemberian ganti kerugian pengembalian dana dalam transaksi e-commerce belum diatur secara teknis. Sementara itu, banyak pelaku usaha marketplace yang menetapkan kebijakan pengembalian dana yang tidak...

Type of the article: Research Article AbstractLivestream commerce has become an increasingly important channel in digital fashion retail because it integrates entertainment, interaction, and real-time purchasing within ...

In everyday life people cannot be separated from the Internet. One of the most widely viewed aspects of Internet use is the online sales site used to sell and buy everything from small to large items. E-commerce is an el...

Artificial intelligence (AI) assists e-commerce users in making transaction decisions through voice, image search, and recommendation features thereby improving shopping efficiency. AI has transformed consumer experience...

Abstract As social commerce increasingly unfolds within closed and relationally embedded digital environments, understanding how community dynamics translate into sustained information-sharing remains a critical challeng...

The global market structure has undergone significant transformations due to the widespread integration of information technology. As a result, electronic commerce has emerged, propelled by technological advancements, an...

El principal objetivo del trabajo es, por un lado, exponer como una correcta incorporación del e-commerce puede brindar grandes beneficios otorgando gran expansión organizacional, y por otro lado, tratar de revelar por...

La pandemia por la enfermedad de Coronavirus ha generado una crisis, distinta a cualquiera que el mundo haya experimentado. En este escenario de incertidumbre las organizaciones tuvieron que adaptarse a cada uno de los c...

El presente trabajo tiene como objetivo "desarrollar e implementar un modelo predictivo basado en NLP y aprendizaje de máquina para la categorización de productos ofrecidos en la plataforma del e-commerce." Trabajo Fin...