Experiential marketing in tourism: a systematic review of paradigms, mechanisms and experiential outcomes
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DOAJ
Experiential marketing has emerged as a critical paradigm shift, redefining value creation in the tourism industry from functional transactions to immersive emotional engagements. This study explores this transition by e...
LCC LCC:Business; TENDOk1hbmFnZW1lbnQuIEluZHVzdHJpYWwgbWFuYWdlbWVudA~~Idioma eng
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