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This study examines how Chinese social media platform RedNote and the Ne Zha film franchise mediate cross-cultural communication, specifically how algorithmic curation, cultural narratives, and diasporic perspectives sha...

This study investigates the challenges and responses involved in shaping China’s national image through intercultural communication within the landscape of new media. It focuses on problems like cultural misunderstandi...

INTRODUCTION. As part of the “Belt and Road” Initiative, which promotes cultural and industrial exchange between China, Russia and the CIS countries, automobile brands from Guangxi use regional cultural characteristi...

In a globalized world, students require broader social and communicative skills. Foreign language teaching must thus incorporate sociocultural sensitivity and multiculturalism—a pedagogical approach fostering understan...

The relevance of this study lies in the impact of the information society on the development and changes in Oriental languages worldwide. The preservation of their cultural diversity and unique features depends largely o...