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This study examines the factors that determine whether firms adopt AI and are ready to invest, and explores labour-market and employment-related expectations in wartime Ukraine. Methodology. The study is based on origina...

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI ...

The rapidly evolving global marketplace demands a systematic understanding of the impact of cross-cultural competence on workforce effectiveness. This comprehensive bibliometric investigation examines intellectual struct...

This article presents a comprehensive study of the current state, requirements, and development prospects of the data analyst and data scientist professions in the context of digital economic transformation and dynamic c...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

The paper investigates the technological drivers of the transformation of the market positioning of Ukrainian banks under conditions of rapid digitalization of the economy and the development of fintech ecosystems. It el...

INTRODUCTION. The interpretation of visual and linguistic codes, legal and ethical security, the application of technologies such as artificial intelligence, and the need to develop regulatory standards to prevent confli...

Abstract Financial time series forecasting is traditionally based on historical price patterns, often overlooking exogenous and behavioral variables that can significantly affect market movements. In this study, we enhan...

IntroductionThis study examines the impact of Customer Big Data Analytics (CBDA) on customer satisfaction and firm performance in business-to-business (B2B) firms operating in emerging markets, specifically Pakistan. Des...

To solve the problem of lack of market insight and insufficient innovation creativity in entrepreneurship of college students, this paper aims to explore the application of data mining and predictive analysis technology ...

Supply chains are increasingly vulnerable to disruptions such as geopolitical conflicts, natural disasters, and cyberattacks, with small and medium-sized enterprises (SMEs) in developing economies particularly affected d...

Abstract The rapid adoption of AI is transforming industrial wastewater treatment by enabling real-time monitoring, predictive control, and operational optimization. Publications on the subject accelerated sharply betwee...

Modern trends have clearly shown that artificial intelligence is no longer just a futuristic concept of the future. The dynamics of its development and the possibilities of practical application have already made it a po...

Artificial intelligence (AI) is transforming how consumers in credence-based markets search for, interpret, and trust product information. In the wine sector, where authenticity and quality depend on symbolic and experie...

The present article examines four interrelated elements of the economy: namely, markets, labour, production, and distribution. These elements thus function as principles and laws. This approach is predicated on the premi...

This article provides a comprehensive analysis of the impact of digital transformation on the system of international management, which is undergoing fundamental changes under the pressure of globalization, rapid technol...

Abstract Bunker fuel prices constitute a major component of maritime transport costs, representing 30–70% of total operating expenses and critically influencing competitiveness, planning, and regulatory compliance in g...

This article is concerned with the study of the major premises and key factors for creation of the global investment process within the frameworks of scientific and technological progress, primarily the digital and netwo...

The article reveals the impact of digital transformation on the efficiency of management of financial and operational risks, and on the resilience of the Ukrainian banking system. It is substantiated that the digital tra...

Artificial intelligence (AI) assists e-commerce users in making transaction decisions through voice, image search, and recommendation features thereby improving shopping efficiency. AI has transformed consumer experience...

This article examines the concept of Generative Engine Optimization (GEO) in the context of the transformations enabled by the integration of generative artificial intelligence into contemporary information search an...

Non-carbon dioxide (CO2) greenhouse gases exhibit significant differences in physicochemical properties from CO2, with large total emissions, dispersed sources, and obvious cross-industry characteristics. Against the bac...

The purpose of the presented study is to develop a comprehensive research methodology for evaluating the readiness of young professionals in Latvia to work within AI-enhanced human resource (HR) environments. As artifici...