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DIGITAL SYNERGY AND COMMUNICATION STRATEGIES FOR COMPETITIVE ADVANTAGE: The Case of Food and Beverage MSMEs in Surabaya

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DIGITAL SYNERGY AND COMMUNICATION STRATEGIES FOR COMPETITIVE ADVANTAGE: The Case of Food and Beverage MSMEs in Surabaya

Muchammad Firman Mauludin et al · Universitas Bakrie · 2022 · ISSN 2622-6405

The rapid digital transformation in urban environments has compelled micro, small, and medium enterprises (MSMEs) in the food and beverage sector to transition from traditional operations to digital ecosystems. This stud...

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Naturally traditional or traditionally natural – exploring the concepts natural and traditional in marketing research

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Naturally traditional or traditionally natural – exploring the concepts natural and traditional in marketing research

Ivana First Komen et al · Faculty of Economics University of Rijeka · 2022 · ISSN 1331-8004

The purpose of this research is to understand how current marketing research conceptualises natural and traditional products – products that strongly attract consumer attention and capture large and growing market sh...

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