Buscar recursos académicos

Marketing has reached the holistic concept era where a business is acting as single entity not to ignore any potential segment. Hence, companies look for profitable segments and strategies holistically for a sustainable...

The article analyzes in detail the main aspects of promotional marketing in team building. Team building is very important for marketing campaigns as it allows for the efficient completion of tasks and the achievement of...

Single Pilot Operations (SPO) have drawn significant attention during the last years, as a result of the increased dual flight crew expenses, and as a remedy to the impending pilot shortage which is estimated to manifest...

The airline industry is moving towards Single Pilot Operations (SPO), as a result of the increased training and salary cost of pilots, and also as a remedy to the impending pilot shortage which is estimated to manifest i...