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As the global and Kenyan media industries rapidly transition to digital-first, multi-platform storytelling, Mass Communication students are increasingly required to possess advanced technical skills. However, a critical ...

INTRODUCTION. Local government bodies are facing new communication challenges that arise not only from technological processes but also from social ones. These include convergence, engagement and participation, the speed...

This study investigates the challenges and responses involved in shaping China’s national image through intercultural communication within the landscape of new media. It focuses on problems like cultural misunderstandi...

Corporate social responsibility (CSR) communication on social media has become an important strategy for firms seeking to enhance transparency, reputation, and sustainability. However, prior research has focused predomin...

Aim: This study examines the effect of physician-patient communication on sharing healthcare experiences on social media and evaluates the mediating role of patient satisfaction in this relationship. Method: The proposed...

The rapid advancement of artificial intelligence has transformed digital communication into increasingly complex, hybrid, and adaptive forms, giving rise to what is now conceptualized as AI-mediated communication (AI-MC)...

ObjectiveTo analyze the media characteristics and communication effects of wild mushroom poisoning short videos on Douyin platform， providing scientific evidence for health content governance on short video platforms a...

The article deals with the rise of populism in connection with the functioning of the media and the role of media literacy in the receptivity of citizens to populist messages. The assumption is that the media play a dual...

This article examines the process of concentration of communication media ownership in Latin America during the first 15 years of the 21st century. It includes an overview of the various segments and main indicators, and...

ObjectivesAt the nexus of rapid digitization and demographic aging, leveraging the social potential of digital technologies to achieve active aging goals has emerged as a key concern. Drawing on the digital empowerment p...

IntroductionThis study examines how decentralized social media platforms are reshaping participatory communication and platform governance in contemporary digital environments. Drawing on a socio-technical perspective, t...

Cette thèse étudie les variations et les continuités dans la négociation des scènes médiatiques entre les gouvernements de gauche sud-américains et les grands groupes médiatiques nationaux au début du vingt-et-u...

The further promotion and application of new media technologies present new opportunities for psychiatric specialty hospitals in areas such as health education, doctor-patient communication, service extension, and brand ...

IntroductionThis study investigates how multimodal metaphors convey two core Traditional Chinese Medicine (TCM) concepts— “Yin Xu” (Yin deficiency) and “Yang Xu” (Yang deficiency)—in short science communicati...

Modern technologies and digital channels of communication have a significant impact on public opinion and the dynamics of propaganda, because in modern armed conflicts and international affairs, the media do not have the...

Climate change poses threats to the entire world and the Sultanate of Oman, including tropical storms, rising temperatures, and saltwater intrusion. Social media is an important source of information about climate change...

Background: In a volatility, uncertainty, complexity and ambiguity (VUCA) business environment, the survival of small, medium and microenterprises (SMMEs) depends on adopting adaptive, customer-focused marketing strateg...

Con este Proyecto Académico de Trabajo colectivo (PATc), en el marco de la investigación formativa, se pretendió fortalecer los procesos comunicativos en el aula mediante el desarrollo de las Inteligencias Múltiples,...

Leadership and communication have been identified as paramount factors for flight safety and efficiency but research on the effects of these factors is scarce. This study analyzes which leadership styles and which commun...

This study observes Instagram memes by immigrant Copts (Egyptian Christians) to investigate the cultural identity portrayal, the most prominent themes and the co-cultural communication orientations they adopt within thei...

Social media has revolutionised communication, enabling communities to report on their issues in their own way. Thus, social movements all over the world have mobilised the power of social media, as these platforms grant...

PurposeThis study examined the association between social media social comparison orientation and physical self-efficacy among Chinese college students, and tested whether body shame and body appreciation mediated this a...

The rapid digital transformation in urban environments has compelled micro, small, and medium enterprises (MSMEs) in the food and beverage sector to transition from traditional operations to digital ecosystems. This stud...

Towards Full Presence represents the first official Church document that addresses the use of social media in its entirety. In this paper, I provide a reflection on three themes emerging in the document in relation to my...