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The diverse behavioral patterns of consumers for purchasing products motivate the necessity for implementing tailored marketing strategies to foster sustainable business development. This research work proposes a hybrid ...

Artificial intelligence (AI) is transforming how consumers in credence-based markets search for, interpret, and trust product information. In the wine sector, where authenticity and quality depend on symbolic and experie...

PurposeThis article examines the impact of banks’ corporate social responsibility communication through social media (CSR-S), electronic word of mouth (eWOM), and brand reputation on consumer behavior during the COVID-...

ABSTRACT With the objective of identifying the concerns, attitudes, and opinions of meat buyers and their relationship with their choice of place of purchase (supermarkets, free fair, or butchers), 381 consumers in the c...

BackgroundAI anchors are increasingly deployed in live-streaming commerce, raising the question of whether they can substitute for human anchors. Prior studies have documented differences in consumer responses to these a...

Digital marketing shapes each moment of the contemporary travel journey, yet limited evidence still obscures how individual tactics foster purchase decisions. This conceptual study will develop an integrative framework t...

IntroductionThis study investigates the cognitive judgment justification mechanism underlying consumer purchase intention formation in AI-based information environments, particularly within the experience-good context of...

This research study examines how small and medium-sized jewelry enterprises (SMEs) are able to use the best omnichannel strategies to meet the expectations of Generation Z and Millennial consumers. Based on the mixed-met...

Abstract The use of skim milk is a strategy to increase goat milk yogurt acceptability. However, it can negatively affect yogurt rheology because fat plays a vital role in dairy structural integrity. Thus, this study aim...

This study aims to systematically examine the role of influencer marketing in building consumer trust within the context of digital marketing. The rapid growth of social media has transformed marketing strategies, positi...

O objetivo deste trabalho foi avaliar sensorialmente formulações acrescidas de filtro constituído de metil biobenzotriazolil tetrametilbutil fenol e dióxido de titânio. Foram desenvolvidas formulações de gel-cre...

A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from ...

The authors investigate the conceptualization and measurement of service quality and the relationships between service quality, consumer satisfaction, and purchase intentions. A literature review suggests that the curren...

A separate and distinct interaction with both the actual e-vendor and with its IT Web site interface is at the heart of online shopping. Previous research has established, accordingly, that online purchase intentions are...

Este estudo teve como objetivo explorar a relação entre a intenção de comportamento do consumidor e os valores humanos, abordando temas como proteção ao meio ambiente e a outras pessoas. Participaram do estudo univ...

The main purpose of this research is to determine influence of brand and consumer characteristics on consumers` behaviour regarding purchase of global and local brands. Starting from Theory of planned behaviour and The...

Artificial intelligence (AI) assists e-commerce users in making transaction decisions through voice, image search, and recommendation features thereby improving shopping efficiency. AI has transformed consumer experience...

Background: Despite growing environmental awareness, significant gaps persist between environmentally sustainable consumption intentions and behaviors. Most research examines barriers to environmentally sustainable consu...

Abstract The identification of pork in commercially processed meats is one of the most crucial issues in the food industry because of religious food ethics, medical purposes, and intentional adulteration to decrease prod...

This study aimed to analyze the frequency of orange-fleshed sweet potato and pumpkin consumption, the social representations of sous-vide cooked vegetarian ready-to-eat meals (vegetable millefeuille, vegetable mix, and s...

BackgroundWith the highest cancer incidence and mortality rates in the country, rural Appalachia has experienced a decades-long health decline, due in part to high smoking rates. Cigarette smoking prevalence exceeds 30% ...

This paper investigates personal motives and their role in predicting the purchase of sustainable products. Five types of personal motives were identified and tested by applying structural equation modelling. The present...

Abstract Food adulteration, an intentional and criminal act of altering food products for economic gain, is becoming one of the prevalent issues affecting consumers in Jimma town. As spotlighted by media reports and subj...

The paper deals with the comparison of the impact of the use of athletes and bloggers in marketing communication on purchasing preferences of individuals which belong to the so-called Generation Z. There are two interdep...