Banking with purpose: the impact of CSR-S on customer behavior during the COVID-19
Article
Article
PurposeThis article examines the impact of banks’ corporate social responsibility communication through social media (CSR-S), electronic word of mouth (eWOM), and brand reputation on consumer behavior during the COVID-...
LCC LCC:Business; TENDOkZpbmFuY2U~Idioma English
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Open Access