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The impact of green packaging on green purchase intention: evidence from the Mekong Delta
Article
Article
The impact of green packaging on green purchase intention: evidence from the Mekong Delta
Chuyen Trung Tran et al · Research and Development Academy · 2026 · ISSN 2712-0554
This study investigates how green packaging (GP) shapes green purchase intention (GPI) among consumers in Vietnam’s Mekong Delta, emphasizing the roles of green perceived quality (PQ), green perceived value (PV), green...
LCC TENDOkFyY2hpdGVjdHVyZQ~~; LCC:Structural engineering (General)Idioma English
Acceso abiertoRuta libre sin proxy. Acceso recomendado cuando no hay suscripción activa.
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Omnichannel commerce and the modernization of small and medium jewelry Enterprises: Evidence from Ukraine and the United States
Article
Article
Omnichannel commerce and the modernization of small and medium jewelry Enterprises: Evidence from Ukraine and the United States
Yuliia Husarova · Research and Development Academy · 2026 · ISSN 2712-0554
This research study examines how small and medium-sized jewelry enterprises (SMEs) are able to use the best omnichannel strategies to meet the expectations of Generation Z and Millennial consumers. Based on the mixed-met...
LCC TENDOkFyY2hpdGVjdHVyZQ~~; LCC:Structural engineering (General)Idioma English
Material complementario disponibleEl enlace apunta a material asociado, anexos, tablas, datos o página complementaria. No se marca como libro/texto completo.
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