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Data analytics is the essential component in deriving insights from data obtained from multiple sources. It represents the technology, methods and techniques used to obtain insights from massive datasets. As data increas...

The emergence of business intelligence (BI) from advancements in information technology transforms vast amounts of company data into valuable information crucial for strategic decision-making. Numerous studies have sho...

Business intelligence and analytics (BI&A) has emerged as an important area of study for both practitioners and researchers, reflecting the magnitude and impact of data-related problems to be solved in contemporary b...

Operations Research, Management Science or Business Analytics is a technology that helps improve business decision making. This book is focused on linear, integer, nonlinear and multiobjective programming, as well as mul...

The article explores the strategic role of accounting and financial support within modern enterprise decision-making systems. It examines how accounting has evolved from a transactional function into a core analytical an...

Small businesses often handle customer questions through manual replies via chat applications or phone calls, causing repetitive work, delayed responses, and inconsistent information delivery. This study proposes a web-b...

IntroductionThis study examines the impact of Customer Big Data Analytics (CBDA) on customer satisfaction and firm performance in business-to-business (B2B) firms operating in emerging markets, specifically Pakistan. Des...

To solve the problem of lack of market insight and insufficient innovation creativity in entrepreneurship of college students, this paper aims to explore the application of data mining and predictive analysis technology ...

The study investigates the Return on Investment (ROI) of Continuous Education (CE) initiatives in business organizations situated in the country of Georgia, focusing on their financial and non-financial impacts. Through ...

This article provides a comprehensive analysis of the impact of digital transformation on the system of international management, which is undergoing fundamental changes under the pressure of globalization, rapid technol...

This article presents a comprehensive study of the current state, requirements, and development prospects of the data analyst and data scientist professions in the context of digital economic transformation and dynamic c...

This study explores the strategies employed by mid-sized manufacturing firms to leverage digital technologies and harness the vast amounts of data associated with them. It examines the impact of digital transformation on...

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI ...

From a psychological perspective, human behaviour reflects underlying thoughts and decision-making patterns, for example, consumer behaviour may correlate with the purchase decisions. In the fast-evolving e-commerce indu...

This paper analyzes the statistical toolkit of Eurostat for collecting and processing data on the implementation of Artificial Intelligence (AI) in enterprises across European Union (EU) countries. The study defines the ...

More flexible and cooperative decision-making processes are required as a result of society's digital transformation. The role of augmented intelligence, that is the synergistic fusion of artificial intelligence and huma...

The field of artificial intelligence (AI), machine learning and intelligent automation has become pervasive in our modern digital world. It extends from business and public services to environmental management and even i...

The article examines the role of outsourcing in accounting and taxation as an effective tool for optimizing the costs of enterprises in the context of anti-crisis management. An assessment of the state of outsourcing com...

Transformasi menuju ekonomi kreatif berbasis digital ini banyak dimotori oleh kaum perempuan milenial. Penelitian bertujuan untuk mengeksplorasi peran perempuan generasi milenial dalam pengembangan ekonomi kreatif keraji...