Search academic resources

The primary concern of this book is to help guide Masters students seeking insight into consumer behaviour. It is an educational tool devised for those participating in advanced marketing classes that makes use of empath...

This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and...

Subjects / keywords: THE MIT PRESS; 604.7 C758c

Esta segunda edi°cò do livro O Contrato de Adesò Como Instrumento Regulatório nas Rela°cões Consumeristas e Empresariais tem como objetivo aproximar o leitor ao estudo do contrato de adesò e sua regula°cò à luz...

Subjects / keywords: Ciencias Sociales; General

This paper aims to examine the differences in consumers’ attitudes towards domestic and foreign retailers in Croatia. It segments the consumers based on their attitudes, and examines the differences among the attitude ...

Fil: Belizan, Jose. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Instituto de Efectividad Clínica y Sanitaria; Argentina Fil: Belizán, María Melina Eleonora. Consejo Nacional de Investigaci...

Subjects / keywords: TOM, GAIL; PRENTICE-HALL; 658.834 T655a

Subjects / keywords: BEST, ARTHUR; COLUMBIA UNIVERSITY PRESS; 381.3 B561w

Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or...

The effective enforcement of energy transition is one of the keys to the successful fight to climate change. The interplay between the sustainable UN Agenda 2030 goals is a new interesting ground for the development of i...

Objetivor Diseñar un instrumento recolector de datos, que perrnitiese determinar la actitud hacia el consumo de servicios de salud en función del grado de implicación y conocimiento de los consumidores, y posteriormen...

O setor moveleiro caracteriza-se como um segmento que oferta produtos de diferentes formas e matérias-primas e estes produtos precisam ter diferenciais para se destacar e atrair o interesse do consumidor. Em Manaus, o c...

Este trabajo intenta mostrar el comportamiento maximizador del consumidor turístico en la elección del sitio vacacional a través de un modelo de curvas de indiferencia. La elección de consumo se lleva a cabo entre do...

La renta petrolera excede las elaboraciones doctrinarias de la economía clásica sobre renta económica, al estar conformada por ingredientes geopolíticos, tecnológicos, inventario de reservas petroleras, fenómenos c...

Subjects / keywords: Consumer protection; Law and legislation; Colombia; Comparative law; Electronic books

Subjects / keywords: Consumer protection

Subjects / keywords: Consumer education; Latin America; Economics; Study and teaching; Electronic books

Subjects / keywords: Consumer education; Colombia; Consumer behavior; Consumption (Economics)

Subjects / keywords: Consumer behavior; Trademarks; Social marketing; Communication in organizations; Consumption (Economics); Social aspects; Electronic books

Subjects / keywords: Consumer protection; Law and legislation; Spain; Electronic books

Subjects / keywords: Consumer behavior; Electronic books