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The primary concern of this book is to help guide Masters students seeking insight into consumer behaviour. It is an educational tool devised for those participating in advanced marketing classes that makes use of empath...

This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and...

Subjects / keywords: THE MIT PRESS; 604.7 C758c

Esta segunda edi°cò do livro O Contrato de Adesò Como Instrumento Regulatório nas Rela°cões Consumeristas e Empresariais tem como objetivo aproximar o leitor ao estudo do contrato de adesò e sua regula°cò à luz...

Subjects / keywords: Ciencias Sociales; General

In modern consumer society, consumers become all the more demanding with the right to possess the final statement on selection of a product, and thus the role of a brand as a means of communication is the key, since br...

Spatial expansion and increasing population of cities is turning them into neuralgic points of the food supply chain. Due to its structure and the speed of life processes, food is delivered to urban centres through con...

The paper analyses efficiency and sustainability of the recent regional organisation of the Advisory Centres for Consumer Protection in the Republic of Croatia in the context of justification of elimination thereof don...

Subjects / keywords: TOM, GAIL; PRENTICE-HALL; 658.834 T655a

Subjects / keywords: BEST, ARTHUR; COLUMBIA UNIVERSITY PRESS; 381.3 B561w

Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or...

The effective enforcement of energy transition is one of the keys to the successful fight to climate change. The interplay between the sustainable UN Agenda 2030 goals is a new interesting ground for the development of i...

Objetivor Diseñar un instrumento recolector de datos, que perrnitiese determinar la actitud hacia el consumo de servicios de salud en función del grado de implicación y conocimiento de los consumidores, y posteriormen...

The aim of this paper is to develop a model of sustainable added value chain (SAVC). The model i) considers consumers expectations, ii) analyses the determinant producers´ factors to perform the SAVC and iii) ranks the ...

Codes of banking ethics are increasingly common, but practice shows that they are not of major importance to bank customers. In the article it is assumed that the codes do not fulfill their functions, including the funct...

Abstract Jeju black cattle are known as one of Korea’s traditional cattle. However, Hanwoo is more well-known to Korean meat consumers as representative beef cattle. Despite the popularity of these two breeds, comparis...

El artículo presenta la noción de “producciones imaginales” con el objetivo de comprender modos de articulación de las subjetividades y de las relaciones entre individuos en la vida social contemporánea asumida e...

The role of food safety label in fresh vegetables has received little attention in developing economies and less attention from the perspective of gender. In this context, a conceptual model was developed to explain the ...

Subjects / keywords: Consumer protection; Law and legislation; Colombia; Comparative law; Electronic books

Subjects / keywords: Consumer protection

Subjects / keywords: Consumer education; Latin America; Economics; Study and teaching; Electronic books

Subjects / keywords: Consumer education; Colombia; Consumer behavior; Consumption (Economics)

Subjects / keywords: Consumer behavior; Trademarks; Social marketing; Communication in organizations; Consumption (Economics); Social aspects; Electronic books

Subjects / keywords: Consumer protection; Law and legislation; Spain; Electronic books