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The primary concern of this book is to help guide Masters students seeking insight into consumer behaviour. It is an educational tool devised for those participating in advanced marketing classes that makes use of empath...

This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and...

The effective enforcement of energy transition is one of the keys to the successful fight to climate change. The interplay between the sustainable UN Agenda 2030 goals is a new interesting ground for the development of i...

Subjects / keywords: Marketing; Management; Market segmentation; Consumer behavior; Electronic books

Subjects / keywords: Customer loyalty; Relationship marketing; Consumer satisfaction; Marketing; Customer services

Subjects / keywords: Marketing; Management; Communication in marketing; Consumer behavior; Electronic books

Subjects / keywords: Marketing; Management; Sales promotion; Consumer behavior; Electronic books

Subjects / keywords: Internet marketing; Law and legislation; Consumer protection; Preventive law; Electronic books

Subjects / keywords: Consumer behavior; Trademarks; Social marketing; Communication in organizations; Consumption (Economics); Social aspects; Electronic books

Subjects / keywords: Child consumers; Advertising and children; Advertising and youth; Branding (Marketing)

Subjects / keywords: Consumer behavior; Latin America; Marketing

Subjects / keywords: Internet marketing; Consumer behavior; Sales promotion; Digital media; Marketing

Subjects / keywords: Consumers; Popularity; Social aspects; Marketing; Product management

Subjects / keywords: Marketing; Management; Consumers; Attitudes; Electronic books

Subjects / keywords: Consumer behavior; Data processing; Consumers; Research; Data mining; Marketing research; Electronic books

Subjects / keywords: Customer relations; Customer services; Consumer satisfaction; Communication in marketing

Subjects / keywords: Customer services; Professions; Marketing; Consumer satisfaction; Quality control

Subjects / keywords: Consumer behavior; Colombia; Consumers' preferences; Positioning (Advertising); Branding (Marketing); Farm produce; Marketing

Subjects / keywords: Communication in marketing; Marketing; Management; Consumer behavior; Industrial management; Electronic books

Subjects / keywords: Marketing; Management; Supply and demand; Market segmentation; Consumer behavior; Electronic books

Subjects / keywords: Electronic commerce; Colombia; Internet marketing; Consumer behavior; Electronic books

Subjects / keywords: Marketing; Consumer satisfaction; Electronic books

Subjects / keywords: Consumer behavior; Colombia; Marketing research; Mass media; Social networks

Subjects / keywords: Consumer behavior; Electronic books