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The influence of personal motives and personal norm on purchasing sustainable products
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The influence of personal motives and personal norm on purchasing sustainable products
Juraj Rašić et al · Faculty of Economics University of Rijeka · 2024 · ISSN 1331-8004
This paper investigates personal motives and their role in predicting the purchase of sustainable products. Five types of personal motives were identified and tested by applying structural equation modelling. The present...
LCC TENDOkVjb25vbWljIHRoZW9yeS4gRGVtb2dyYXBoeQ~~Idioma English
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