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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
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Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
Venkatesh; James Y.L. Thong; Xu · MIS Quarterly · 2012
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic mot...
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