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This study examines the factors that determine whether firms adopt AI and are ready to invest, and explores labour-market and employment-related expectations in wartime Ukraine. Methodology. The study is based on origina...

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI ...

Subjects / keywords: Social Sciences: Commerce: Business: Marketing. Distribution of products

Subjects / keywords: Social Sciences: Commerce: Business: Marketing. Distribution of products

The paper deals with the provision of digital content in the Digital Single Market with particular attention to the protection of creators’ rights. The issue is examined in the context of the new phenomenon of artifici...

Subjects / keywords: marketing research, marketing, market research; Social Sciences: Commerce: Business: Marketing. Distribution of products

Subjects / keywords: marketing research, marketing, market research; Social Sciences: Commerce: Business: Marketing. Distribution of products

Micro businesses represent 83% of Argentina’s businesses, yet many struggle to survive due to factors that most owners can’t identify or address. Our study, conducted in collaboration with FECOBA and the MIT LIFT Lab...

The rapidly evolving global marketplace demands a systematic understanding of the impact of cross-cultural competence on workforce effectiveness. This comprehensive bibliometric investigation examines intellectual struct...

This article presents a comprehensive study of the current state, requirements, and development prospects of the data analyst and data scientist professions in the context of digital economic transformation and dynamic c...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

The paper investigates the technological drivers of the transformation of the market positioning of Ukrainian banks under conditions of rapid digitalization of the economy and the development of fintech ecosystems. It el...

Both the US and the EU product liability regimes are based on the notion of defectiveness of the product. However, in the case of damages caused by autonomous vehicles, such notion proves to be profoundly inadequate for ...

INTRODUCTION. The interpretation of visual and linguistic codes, legal and ethical security, the application of technologies such as artificial intelligence, and the need to develop regulatory standards to prevent confli...

To solve the problem of lack of market insight and insufficient innovation creativity in entrepreneurship of college students, this paper aims to explore the application of data mining and predictive analysis technology ...

The automatic control of the fabric is one of the important steps in the spinning and weaving industry in order to preserve the quality of the fabric. The manual methods have been used for decades to control the product ...

Supply chains are increasingly vulnerable to disruptions such as geopolitical conflicts, natural disasters, and cyberattacks, with small and medium-sized enterprises (SMEs) in developing economies particularly affected d...

The study examines the technological competence of specialised translators, in the light of academic competence models from the past decade (PACTE 2003/2017 and subsequent papers published by PACTE [2018, 2020]; EMT 2017...