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The purpose of this study was to model Chinese consumers’ intention to purchase fresh cherries through direct and indirect relations and mediating role between perceived intrinsic quality, perceived extrinsic quality a...

This study aims to examine the factors that influence purchase intention in live streaming e-commerce among Malaysian university students. It explores background characteristics, shopping behaviours, and live stream feat...

Although the demand for men’s skincare products is becoming increasingly popular in Malaysia, previous studies of social media marketing have shed little light on the effect of social media influencers on men’s skinc...

Background: Social media influencers (SMIs) are critical information sources for beauty and personal care product purchases, yet limited research exists on their effectiveness in emerging markets like South Africa. Exis...

The aim of this paper is to analyze the factors that most influenced consumers in purchasing fashion products and the factors the most important to consumers during the COVID-19 pandemic, as well as whether there are a...

This study investigates factors influencing urban Indian consumers’ electric motorcycle purchase intentions amid growing sustainable transportation demands. Building on the Technology Acceptance Model (TAM), the resear...

As global interest in sustainability and circular economy models intensifies, understanding consumer behaviour toward refurbished products becomes increasingly important—particularly in emerging markets like India. Thi...

ABSTRACT The objective of this study was to identify the purchase habits and preferences of beef consumers, their level of knowledge on brands and products with quality differentials (certifications, packaging, premium l...

Customer analytics in financial retail, payments, and bank marketing frequently relies on segmentation and propensity prediction, but transactional logs are sparse, high-dimensional, and only weakly labeled. This paper p...

This study is motivated by the rapid growth of the thrifting (used clothing) industry in Indonesia, which has intensified competition among retailers. In such a competitive environment, businesses are required to create ...

The growing popularity of imported second-hand clothing (thrifting) has been driven by digitalization, shifting consumer lifestyles, and increasing awareness of affordable and sustainable fashion, leading to changes in c...

This study examines the role of influencers in digital marketing, focusing on Generation Z, who are highly responsive to social media content and trust-based interactions. Dr. Tirta, a credible doctor and sports figure, ...

The growth of the halal cosmetics market in Indonesia is driven by increasing awareness among Muslim consumers of halal aspects, product safety, and quality, as well as by digital information and perceived value in the p...

In the current dynamically changing environment and unstable economy, there are a number of factors that are changing consumers’ intention to buy food. Due to that fact, there is still a need for further usage and adop...

Even with the relentless introduction of digital marketing tools, e-commerce platforms are facing a noticeable plateau, evidenced by falling conversion rates and waning consumer enthusiasm. Lazada, a dominant market play...

This study sought to determine the relative importance of the country of origin in the selection of four foodstuffs (rice, sugar, chicken meat and oil); to identify consumer segments; and to evaluate which sociodemograph...

Eco-labeling and Environmental, Social, and Governance (ESG) practices are increasingly promoted in the global forestry sector to encourage sustainable consumption. However, limited research has examined how consumers' a...

Brand equity has a profound impact on the pricing and sales of consumer products and services. Inspired by existing literature on customer-based brand equity in various domains, this study examines brand awareness (a dim...

This study aims to analyze the factors influencing the decision to purchase halal cosmetics through e-commerce applications using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach.This study employe...

The rapid expansion of social commerce through TikTok Live has transformed digital marketing practices in the fashion industry, particularly in Indonesia where platform adoption is highly significant. Live streaming enab...

Electric vehicles are currently being predicted to become a potential solution towards the air pollution crisis occurring in major cities, such as Bandung. This study investigates factors that influence people’s intent...

Abstract This study examined how chicken breed affects consumer behavior. The breeds evaluated were a Korean native chicken (KNC) and a commercial broiler (CB). Consumer behavior was measured by evaluating sensory attrib...

This study aims to analyze the influence of price and lifestyle on purchasing decisions of imitation products in Malang City. The method used is a quantitative descriptive approach to describe the existing phenomenon. Th...

Abstract Consumer’s interest in sustainable livestock farming methods has grown in response to concerns for the environment and animal welfare. The purpose of this study is to examine the different influences of sustai...