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Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer ...

This book is the result of a collective research effort performed during many years in both Sweden and Spain. It is the result of attempting to develop a new field of research that could we denominate human act informati...

Marketing via social media has fast communication and diverse consumers. The research applies the Pleasure-Arousal Dominance (PAD) Model to show the influence of pleasure to explain the influence of stimulation on a pers...

The burgeoning smokeless industry faces fierce competition, prompting restaurants to devise effective strategies to satisfy customers and maintain profitability. A study examined factors influencing customers’ perceive...

The authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linking variables in the chain of effects from brand trust and brand affect to brand performance (market share and relative p...

Mankind is, at its most primal form, predatory. If one were to take a look back at humanity’s past, one would be confronted with the fact that our ancestors were not very different in comparison to the wildlife around ...

This study analyzes the philosophical, theoretical, constitutional, and international foundations underlying the inappropriateness of granting legal protection to trademarks attached to illegal products, particularly non...

This paper, presented at the Conference Plenary the possibilities of pedagogical support of gifted students from vocational schools, living in the mountainous areas of the Carpathians. Education of talented and gifted st...

There is strong evidence that socio-cultural factors largelydetermine what is seen as competent behaviour. Within westernhigh income countries, driven by the values of utilitarianindividualism, the construct of intellect...