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The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

Materias / palabras clave: Farm produce; Ecuador; Cayambe (Canton); Marketing; Law and legislation; Rural women; Political activity; Agricultural ecology; Electronic books

In this article, we examine the role of financial assets as a key instrument for improving enterprise management efficiency, with a particular focus on marketing activities under the conditions of globalization, digital ...