Cerca risorse accademiche

The primary concern of this book is to help guide Masters students seeking insight into consumer behaviour. It is an educational tool devised for those participating in advanced marketing classes that makes use of empath...

This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and...

Materie / parole chiave: THE MIT PRESS; 604.7 C758c

This paper aims to predict consumer acceptance of e-commerce by proposing a set of key drivers for engaging consumers in on-line transactions. The primary constructs for capturing consumer acceptance of e-commerce are in...

Tesis para optar al grado de Magíster en Análisis Económico Autor no envia autorización para el ingreso a texto completo de su documento In this paper, an attempt is made to explore the relevance of a consumer confid...

This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic mot...

Esta segunda edi°cò do livro O Contrato de Adesò Como Instrumento Regulatório nas Rela°cões Consumeristas e Empresariais tem como objetivo aproximar o leitor ao estudo do contrato de adesò e sua regula°cò à luz...

Materie / parole chiave: Ciencias Sociales; General

Materie / parole chiave: TOM, GAIL; PRENTICE-HALL; 658.834 T655a

Materie / parole chiave: BEST, ARTHUR; COLUMBIA UNIVERSITY PRESS; 381.3 B561w

A growth model for the timing of initial purchase of new products is developed and tested empirically against data for eleven consumer durables. The basic assumption of the model is that the timing of a consumer's initia...

Through Web-based consumer opinion platforms (e.g., epinions.com), the Internet enables customers to share their opinions on, and experiences with, goods and services with a multitude of other consumers; that is, to enga...

Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most ...

This paper argues for the recognition of important experiential aspects of consumption. Specifically, a general framework is constructed to represent typical consumer behavior variables. Based on this paradigm, the preva...

Materie / parole chiave: Service quality; Marketing; Value (mathematics); Service (business); Empirical research; Customer satisfaction; Quality (philosophy); Consumer behaviour; Services marketing; Psychology; Consumer satisfaction; Business

Materie / parole chiave: Precommitment; Regret; Normative; Economics; Sunk costs; Rational choice theory (criminology); Microeconomics; Consumer choice; Prospect theory; Positive economics; Computer science; Psychology

A review of the literature suggests that few studies use formative indicator measurement models, even though they should. Therefore, the purpose of this research is to (a) discuss the distinction between formative and re...

With the shift towards a more sustainable energy system, the need for a better understanding of the behavior development over time of consumers and prosumers arises. Despite the growing penetration of smart meter infrast...

Food's environmental impacts are created by millions of diverse producers. To identify solutions that are effective under this heterogeneity, we consolidated data covering five environmental indicators; 38,700 farms; and...

Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or...

The effective enforcement of energy transition is one of the keys to the successful fight to climate change. The interplay between the sustainable UN Agenda 2030 goals is a new interesting ground for the development of i...

Objetivor Diseñar un instrumento recolector de datos, que perrnitiese determinar la actitud hacia el consumo de servicios de salud en función del grado de implicación y conocimiento de los consumidores, y posteriormen...

Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer ...

Consumers today have more choices of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety but are less able to differentiate themselves. Growth and value creation ha...