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With the shift towards a more sustainable energy system, the need for a better understanding of the behavior development over time of consumers and prosumers arises. Despite the growing penetration of smart meter infrast...

Consumer behavior and factors affecting their buying behavior is one of the important issues in marketing and sales that many factors affect this process. Using celebrities as endorsers and their presence in advertisemen...

The paper focuses on the analysis of meat consumption patterns and the level and structure of consumption of individual types of meat, on segmenting consumers according to consumption patterns and determining the key fac...

This study aims to systematically examine the role of influencer marketing in building consumer trust within the context of digital marketing. The rapid growth of social media has transformed marketing strategies, positi...

PurposeThis article examines the impact of banks’ corporate social responsibility communication through social media (CSR-S), electronic word of mouth (eWOM), and brand reputation on consumer behavior during the COVID-...

The article contains a feasibility analysis of using big data of payment systems for building forecasting models for the dynamics of consumer demand as a core factor of the retail turnover. The relevance of this research...

The deep integration of digital technology in the tourism industry has made perceived digital exclusion a significant challenge affecting the travel experiences of elderly tourists. However, the specific psychological pa...

Este estudo teve como objetivo explorar a relação entre a intenção de comportamento do consumidor e os valores humanos, abordando temas como proteção ao meio ambiente e a outras pessoas. Participaram do estudo univ...

This study synthesizes current research on consumer behavior and purchase intention in the halal food sector by conducted a systematic literature review of 37 articles (2018-2024) from the Scopus database using the PRISM...

This study aims to synthesize the development and impact of risk dimensions in the field of E-Commerce. A total of 668 articles were collected from the Scopus database. Through bibliometric analysis with the support of V...

The complexity of the consumers' behavior has taken the food industry to a new level of dynamism. Therefore, understanding the factors that influence this behavior is decisive for the differentiation of products to niche...

The article presents the significance of economic education in a person’s life and the need for it from an early age. The stage of development from which education on the basics of economy should start is the preschool...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

In the contemporary landscape of global economic development, branding has evolved into one of the most critical strategic tools for ensuring long-term competitiveness. A brand no longer serves merely as a symbolic ident...

Dynamic pricing is an important strategy in the highly competitive e-commerce industry, including on global platforms like Shopee. This strategy enables real-time adjustment of product prices based on changes in market d...

The Psychology of color is a scientific discipline that studies the different emotional states, behavior and mood in humans, caused by the color action. Color as a valuable tool and an integral part of marketing communic...

This study aims to analyze the influence of price and lifestyle on purchasing decisions of imitation products in Malang City. The method used is a quantitative descriptive approach to describe the existing phenomenon. Th...

The digital transformation in Indonesia has institutionalized influencer marketing as a core strategic tool, driven by the rapid growth of social media and increasing consumer reliance on influencer recommendations. Grou...

INTRODUCTION. The interpretation of visual and linguistic codes, legal and ethical security, the application of technologies such as artificial intelligence, and the need to develop regulatory standards to prevent confli...

At the end of 2001, Argentina suffered one of its worst economic crises in memory. When presented with lower incomes, reduced employment, and other economic shocks, households have responded by adjusting their consumer b...

This paper argues for the recognition of important experiential aspects of consumption. Specifically, a general framework is constructed to represent typical consumer behavior variables. Based on this paradigm, the preva...