Signalling credibility: culture, religion, and ethics in saudi influencer marketing
Articolo
Articolo
The rise of influencer marketing reflects how globalization is reshaping digital marketing strategies worldwide. Yet its intersection with cultural and religious values remains underexplored, particularly in Saudi Arabia...
LCC LCC:Cities. Urban geography; TENDOlVyYmFuaXphdGlvbi4gQ2l0eSBhbmQgY291bnRyeQ~~Idioma Inglés
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Open Access