Brand Awareness, Purchase Intention and Price Premium of International Airlines Operating between Australia and the United Kingdom
Articolo
Articolo
Brand equity has a profound impact on the pricing and sales of consumer products and services. Inspired by existing literature on customer-based brand equity in various domains, this study examines brand awareness (a dim...
LCC LCC:Motor vehicles. Aeronautics. AstronauticsIdioma Inglés
Acceso abiertoRuta libre sin proxy. Acceso recomendado cuando no hay suscripción activa.
Open Access