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The rapid expansion of social commerce through TikTok Live has transformed digital marketing practices in the fashion industry, particularly in Indonesia where platform adoption is highly significant. Live streaming enab...

Even with the relentless introduction of digital marketing tools, e-commerce platforms are facing a noticeable plateau, evidenced by falling conversion rates and waning consumer enthusiasm. Lazada, a dominant market play...

The heterogeneity of the network at the edge creates unequal bandwidth availability for clients connected through diverse networks and devices. This variability can lead to bandwidth fluctuations and slow response times,...

BackgroundAI anchors are increasingly deployed in live-streaming commerce, raising the question of whether they can substitute for human anchors. Prior studies have documented differences in consumer responses to these a...

The first Token World Conference, held in Madrid from 6th to 9th of March of 2021, was organised by the director of this book, head of the CITT —Technology and Transfer Research Commision— of Consorcio Re...

This study aims to examine the factors that influence purchase intention in live streaming e-commerce among Malaysian university students. It explores background characteristics, shopping behaviours, and live stream feat...

This benchmark case study introduces recently developed state-of-the-art general purpose multi-modal nonstationary reliability assessment method for marine, offshore, and naval structures, suitable for physically measure...