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The primary concern of this book is to help guide Masters students seeking insight into consumer behaviour. It is an educational tool devised for those participating in advanced marketing classes that makes use of empath...

This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and...

Materie / parole chiave: THE MIT PRESS; 604.7 C758c

Esta segunda edi°cò do livro O Contrato de Adesò Como Instrumento Regulatório nas Rela°cões Consumeristas e Empresariais tem como objetivo aproximar o leitor ao estudo do contrato de adesò e sua regula°cò à luz...

Materie / parole chiave: Ciencias Sociales; General

The main purpose of this research is to determine influence of brand and consumer characteristics on consumers` behaviour regarding purchase of global and local brands. Starting from Theory of planned behaviour and The...

This Campbell systematic review examines the effects of input subsidies on agricultural productivity, beneficiary incomes and welfare, consumer welfare and wider economic growth. The review summarizes evidence from 15 ex...

Materie / parole chiave: TOM, GAIL; PRENTICE-HALL; 658.834 T655a

Materie / parole chiave: BEST, ARTHUR; COLUMBIA UNIVERSITY PRESS; 381.3 B561w

Food's environmental impacts are created by millions of diverse producers. To identify solutions that are effective under this heterogeneity, we consolidated data covering five environmental indicators; 38,700 farms; and...

Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or...

The effective enforcement of energy transition is one of the keys to the successful fight to climate change. The interplay between the sustainable UN Agenda 2030 goals is a new interesting ground for the development of i...

Objetivor Diseñar un instrumento recolector de datos, que perrnitiese determinar la actitud hacia el consumo de servicios de salud en función del grado de implicación y conocimiento de los consumidores, y posteriormen...

The purpose of this paper is to identify the CSR scopes of the leading bank institutions in Poland and to discuss their strategic context in the light of the theoretical findings. This paper analyzes the scope of practic...

The demand for a Giffen good is atypical, i.e. it increases as prices rise. The traditional representation for this phenomenon is a simple upward sloping demand curve. This model is very problematic, because it implies t...

Shiga toxin-producing Escherichia coli (STEC) in meat products was studied by four procedures which combined enrichment, immunomagnetic separation (IMS), plating, and a stx screening polymerase chain reaction. A total of...

ABSTRACT This paper explored the mix market characteristics of sheep meat as a product for sale in different cities in the states of São Paulo and Paraná. For this, 81 products were purchased in 21 outlets sampled in a...

In the past, commercial airlines and automobiles have shared a symbiotic relationship and rarely compete directly with each other except for very short flights. However, with driverless vehicles on the horizon, many of w...

Materie / parole chiave: Consumer protection; Law and legislation; Colombia; Comparative law; Electronic books

Materie / parole chiave: Consumer protection

Materie / parole chiave: Consumer education; Latin America; Economics; Study and teaching; Electronic books