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The primary concern of this book is to help guide Masters students seeking insight into consumer behaviour. It is an educational tool devised for those participating in advanced marketing classes that makes use of empath...

This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and...

A study was carried out to evaluate preferences for two cuts, four countries of origin, two forms of presentation, brand and different prices of beef cattle among supermarket buyers in southern Chile, and to distinguish ...

Materie / parole chiave: THE MIT PRESS; 604.7 C758c

Esta segunda edi°cò do livro O Contrato de Adesò Como Instrumento Regulatório nas Rela°cões Consumeristas e Empresariais tem como objetivo aproximar o leitor ao estudo do contrato de adesò e sua regula°cò à luz...

Materie / parole chiave: Ciencias Sociales; General

This essay shows a connection between consumer theory and quantity theory of money, inspired by Richard Cantillon's approach, in which changes in the money stock influence price levels, characterizing the elasticity of t...

Abstract This study examined how chicken breed affects consumer behavior. The breeds evaluated were a Korean native chicken (KNC) and a commercial broiler (CB). Consumer behavior was measured by evaluating sensory attrib...

Abstract This is the protocol for a evidence and gap map. The main objective of this evidence and gap map is to provide access to a systematic overview of available indicators for diet‐related consumer behaviours relev...

Materie / parole chiave: TOM, GAIL; PRENTICE-HALL; 658.834 T655a

Materie / parole chiave: BEST, ARTHUR; COLUMBIA UNIVERSITY PRESS; 381.3 B561w

Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or...

The effective enforcement of energy transition is one of the keys to the successful fight to climate change. The interplay between the sustainable UN Agenda 2030 goals is a new interesting ground for the development of i...

Objetivor Diseñar un instrumento recolector de datos, que perrnitiese determinar la actitud hacia el consumo de servicios de salud en función del grado de implicación y conocimiento de los consumidores, y posteriormen...

The adaptation of French to sociocultural and linguistic contexts is no secret. This tendency to want to vernacularize French is found everywhere in French-speaking countries in Africa, as is the case in Cameroon, which ...

En Santiago del Estero, Argentina, existen aproximadamente 7 millones de ha de bosques nativos de las cuales muchas poseen individuos del género Prosopis. Además del uso maderero los algarrobos proveen servicios ecosis...

The paper deals with the current issue of consumer discrimination from the perspective of the Russia-Ukraine conflict. The subject of the study is the assessment of whether an entrepreneur can completely prohibit or cond...

The paper deals with the position of consumer protection rights as a part of both the system of private law and the systematic legal regulation in civil code from the point of view of the solution to this situation in Cz...

The basic hedonic hypothesis is that goods are valued for their utility-bearing characteristics and not for the good itself. Each attribute can be evaluated by consumers when making a purchasing decision and an implicit ...

La presente investigación tuvo como objetivo analizar los efectos en las preferencias alimentarias de niños y niñas comprendidos entre 7 y 9 años de edad y el cambio en la conducta del consumidor (padres de familia, ...

Materie / parole chiave: Consumer protection; Law and legislation; Colombia; Comparative law; Electronic books

Materie / parole chiave: Consumer protection