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HUBUNGAN ANTARA BRAND TRUST DENGAN CUSTOMER ENGAGEMENT PADA MAHASISWI PENGGUNA WARDAH KOSMETIK
Articolo
Articolo
HUBUNGAN ANTARA BRAND TRUST DENGAN CUSTOMER ENGAGEMENT PADA MAHASISWI PENGGUNA WARDAH KOSMETIK
ROSTIKA ADI SUKAMDEWI et al · Fakultas Psikologi Universitas Diponegoro · 2018 · ISSN 2337-375X
The competition of cosmetics industry demands companies to increase customer engagement of the products. Customer engagement is a process that involves physical presence , cognitive and emotional that are confronted by h...
LCC TENDOlNwZWNpYWwgYXNwZWN0cyBvZiBlZHVjYXRpb24~Idioma Inglés
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Open Access
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Our boss is a good boss! Cross-level effects of transformational leadership on work engagement in service jobs. Journal of Work and Organizational Psychology, 36 (2), 87-94
Articolo
Articolo
Our boss is a good boss! Cross-level effects of transformational leadership on work engagement in service jobs. Journal of Work and Organizational Psychology, 36 (2), 87-94
Salanova, M.; Martinez, I. M.; Cruz-Ortiz, V · Colegio Oficial de la Psicología de Madrid · 2020 · ISSN 1576-5962
In service work, emotional demands are important due to their effects on social interactions with customers, patients, pupils, etc. The purpose of this study is to examine how emotional demands and leadership are related...
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