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The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

The article studies the problem of using gamification elements in the process of training future preschool and primary school teachers on the example of the methodology of teaching Ukrainian Language for Professional Pur...

This study investigates the impact of gamification strategies on customer churn reduction in entrepreneurial retail firms, focusing on Millennial consumers in Malaysia’s Klang Valley. Customer churn threatens profitabi...

BackgroundTuberculosis (TB) remains one of the world’s deadliest infectious diseases and continues to be hindered by poor public awareness, stigma, and misinformation, all of which can contribute to delayed diagnosis, ...

The aim of the present study was to analyze the associations between perceived usefulness of gamification, technology proficiency, teachers’ self-efficacy and gamification usage and to investigate the possible predicti...

¿ Cómo se desarrolla un producto de éxito? ¿Cómo se motiva al cliente para que desee usarlo? Con lean gamification podrás desarrollar apps innovadoras de reconocido éxito internacional como Duolingo, Memrise, Fit...

The role of the early warning system by the KP2C Community in providing information on flood disasters that often occur in the Cileungsi – Cikeas watershed really helps the community in reducing the impact of the unavo...

The purpose of this study is to determine how the gamification-based OIDECCA learning model has an impact on students' motivation to excel in Natural Sciences (IPA) subjects in grade VII at SMP Negeri 6 Siak Hulu, Kampar...

"The power of seduction generated by video games in the new generations makes its use in education promising, which helps to achieve a highly motivated group of students and obtain a more efficient learning. This is how ...

Materie / parole chiave: games, game art, gamification, game design, serious games, extended reality; Technology

This work aborded teaching innovation with ICT like augmented reality, digital gamification, so on. Teachers from different matters like EFL, Economics, Social Education, and Primary Education improve their teaching proc...

This work aborded teaching innovation with ICT like augmented reality, digital gamification, so on. Teachers from different matters like EFL, Economics, Social Education, and Primary Education improve their teaching proc...