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The primary concern of this book is to help guide Masters students seeking insight into consumer behaviour. It is an educational tool devised for those participating in advanced marketing classes that makes use of empath...

This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and...

The rapid growth of online motorcycle taxi services in Indonesia has significantly transformed urban transportation systems, including in Medan City. Alongside this development, various fraudulent practices by online mot...

This study examines consumer protection concerning the quality of Pertamina’s fuel in the case of Pertamax adulterated with Pertalite, analyzed through the perspective of Wahbah Az-Zuhaili. The background of this resea...

The paper focuses on the analysis of meat consumption patterns and the level and structure of consumption of individual types of meat, on segmenting consumers according to consumption patterns and determining the key fac...

The rise of urban air mobility (UAM) and electric vertical takeoff and landing (eVTOL) aircraft necessitates the development of well-designed vertiports that align with consumer expectations. This study examines consumer...

This article analyzes the determinants of consumers’ purchase and consumption of geographical indication (GI) agricultural products through a ten-year systematic review. There exist growing concerns about food safety, ...

Assuntos / palavras-chave: THE MIT PRESS; 604.7 C758c

This paper aims to predict consumer acceptance of e-commerce by proposing a set of key drivers for engaging consumers in on-line transactions. The primary constructs for capturing consumer acceptance of e-commerce are in...

Assuntos / palavras-chave: consumer behavior, consumer research, consumer psychology, customer behavior, collaborative consumption; Social Sciences: Commerce: Business: Marketing. Distribution of products

Esta segunda edi°cò do livro O Contrato de Adesò Como Instrumento Regulatório nas Rela°cões Consumeristas e Empresariais tem como objetivo aproximar o leitor ao estudo do contrato de adesò e sua regula°cò à luz...

Assuntos / palavras-chave: Ciencias Sociales; General

This essay shows a connection between consumer theory and quantity theory of money, inspired by Richard Cantillon's approach, in which changes in the money stock influence price levels, characterizing the elasticity of t...

The diverse behavioral patterns of consumers for purchasing products motivate the necessity for implementing tailored marketing strategies to foster sustainable business development. This research work proposes a hybrid ...

Purpose - The purpose of this study is to examine the applicability of the Consumer Decision-Making Style (CDMS) theoretical framework in the context of visiting cultural heritage sites and to adapt the original Consum...

Artificial intelligence (AI) is transforming how consumers in credence-based markets search for, interpret, and trust product information. In the wine sector, where authenticity and quality depend on symbolic and experie...

In the transition to a circular economy there is a need to advance the understanding of how consumer acceptance of circular product-service systems (PSS) can be fostered, since the lack thereof inhibits their adoption an...

Abstract Factor analysis may be considered as a classifier analysis and mostly does the same function as cluster analysis. Cluster analysis and factor analysis are applied to the standard prices of certain nine consumer ...

Objetivou-se neste trabalho estudar o comportamento dos consumidores de carne de frango em relação ao bem-estar animal e à disposição em pagar mais por produtos com certificação para esse atributo de qualidade. Pa...

This paper aims to examine the differences in consumers’ attitudes towards domestic and foreign retailers in Croatia. It segments the consumers based on their attitudes, and examines the differences among the attitude ...

Contemporary sport and in particular football has become a wide range of today's social life, which is embedded in all the vital elements of the social structure, especially economic elements. Therefore arose a great nee...

Descriptive Consumer-Reported Outcome Measures (CROM) are self-reported survey outcome measures intended to measure observable characteristics and behaviors in research on tobacco- and nicotine-containing products (TNPs)...

The purpose of this study was to model Chinese consumers’ intention to purchase fresh cherries through direct and indirect relations and mediating role between perceived intrinsic quality, perceived extrinsic quality a...

Greenwashing (GW) occurs when environmental communication is not matched by environmental performance, creating unwarranted sustainability impressions. This PRISMA 2020 systematic review synthesizes 88 peer-reviewed stud...