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Today, when managers are faced with radical paradigm shifts, researchers are closely following the phenomenon of the digitalization of the decision-making process. Discussing various advantages and disadvantages, as ...

This article examines the concept of Generative Engine Optimization (GEO) in the context of the transformations enabled by the integration of generative artificial intelligence into contemporary information search an...

The fashion industry faces increasing pressure to adopt sustainable practices due to its environmental impact and resource consumption. Digital traceability and innovative technologies have emerged as key tools to enha...