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INTRODUCTION. The modern advertising discourse of social networks is developing in conditions of information saturation, media stress and a decrease in the criticality of audience perception. The growth of advertising bu...

INTRODUCTION. This study is devoted to a comprehensive analysis of transformed paremiological units (paremias-transformers) as a dynamic component of contemporary Russian speech. The aim of the research is a comprehensiv...

INTRODUCTION. The research relevance is due to the need to study the linguistic means of representing one of the iconic mental units of the military conceptual sphere – the “soldier/fighter” concept, which is curre...

INTRODUCTION. The article analyzes Russian-language neologisms in the digital environment from the standpoint of linguosynergetics – the science of language self-organization. The relevance stems from large-scale digit...

INTRODUCTION. In the modern media space, the auditory channel is increasingly being replaced by the visual-text channel, and the kinesthetic component is being reduced. This changes the addressee’s cognitive and commun...