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INTRODUCTION. This study is devoted to a comprehensive analysis of transformed paremiological units (paremias-transformers) as a dynamic component of contemporary Russian speech. The aim of the research is a comprehensiv...

INTRODUCTION. The purpose of the paper is to study the rhetorical strategies and techniques that use social media in Telegram as a means to combat disinformation, and their comparative analysis. MATERIALS AND METHODS. Th...

INTRODUCTION. The interpretation of visual and linguistic codes, legal and ethical security, the application of technologies such as artificial intelligence, and the need to develop regulatory standards to prevent confli...

INTRODUCTION. In the modern media space, the auditory channel is increasingly being replaced by the visual-text channel, and the kinesthetic component is being reduced. This changes the addressee’s cognitive and commun...

INTRODUCTION. The linguistic complexity of the German legal text is considered. The relevance is due to the need for an in-depth study of the linguistic features of the German legal text, which is traditionally considere...

INTRODUCTION. The modern advertising discourse of social networks is developing in conditions of information saturation, media stress and a decrease in the criticality of audience perception. The growth of advertising bu...